“Oh my God, Video testimonials are so expensive to produce!” I hear you saying, but read on, we have a surprise for you. Are traditional testimonials dead? The first thing to say is that there is an elephant in the room, and that is that the dynamics of customer trust are shifting. Traditional testimonials, once …
Signs Your Business Isn’t Making a Personal Connection The Consequences If You Don’t Engage Your Customers Generic messages lack the specificity and relevance needed to strike a chord with individual customers. When each communication appears to be cloned from the same template, it fails to recognise the distinct needs, preferences, and experiences of each recipient. …
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