With the rise in online marketing platforms, there is an increasing demand for quality, cost-effective content and that means companies need promotional video production. Here at Kindfame Productions, we work closely with our small business clients to create affordable promotional video production for delivery on social media, website & online including YouTube.
Most small businesses know the power of video but find the cost too prohibitive. We have been producing video content for small businesses since 2005. We can produce anything from simple intro videos (see our small business starter pack) to a full production video.
Promotional videos are a powerful tool for businesses and individuals to reach and engage their target audience. Whether you are looking to create a promotional video for social media, website, or online videos, there are several key factors to consider when selecting a production company.
An example price for a full-day shoot.
Our video production services include:
- Entire production workflow, from pre-production, budgeting and editing
- Provision of all cast and crew within the price
- Provision of industry-standard equipment
- Access to our in-house edit suite
- Professional communication and support throughout the project
How much does it cost to film a promotional video?
The guide price on this video production package starts from £999
- Up to 10 minutes of finished video (can be split)
- Up to 8 hours of filming on location
- A total of up to 3 days of production time
- Bespoke creative treatment/storyboard development
- Drone aerial video, subject to local ground and airspace
- All audiovisual recordings, editing and post-production
- Royalty-free music, professional Voiceover and/or TV presenter (if required)
- Comprehensive Digital Delivery Pack, including web-ready files for your site and YouTube
How do promotional video production services help?
Promotional video production can be incredibly beneficial for small businesses in several ways:
- Increases visibility: Promotional videos can help small businesses increase their visibility by reaching a wider audience. Videos are more engaging and shareable than other types of content, making them more likely to be viewed and shared by potential customers.
- Showcases products or services: Promotional videos allow small businesses to showcase their products or services in a visually engaging and informative way. This can help customers better understand what the business offers and why they should choose them over competitors.
- Builds trust and credibility: Promotional videos can help small businesses build trust and credibility with potential customers. Videos allow businesses to showcase their expertise and professionalism, which can help build a positive reputation and establish trust with potential customers.
- Increases engagement: Promotional videos are more engaging than other types of content, making them more likely to capture the attention of potential customers. Videos can also encourage customers to take action, such as visiting the business’s website or making a purchase.
- Cost-effective: Promotional video production can be a cost-effective marketing strategy for small businesses. Video production equipment and software are more affordable than ever, and there are many talented freelance videographers who can produce high-quality videos at a reasonable cost.
- Increases social media presence: Promotional videos are perfect for sharing on social media platforms, such as Facebook, Instagram, and YouTube. Sharing videos on social media can help small businesses reach a wider audience and increase their social media presence.
- Boosts SEO: Promotional videos can also help small businesses improve their search engine rankings. Videos are more likely to be shared and linked to than other types of content, which can help increase backlinks to a business’s website and improve its search engine rankings.
Overall, promotional video production can be an incredibly effective marketing strategy for small businesses. Videos can increase visibility, showcase products or services, build trust and credibility, increase engagement, be cost-effective, increase social media presence, and boost SEO. By investing in promotional video production, small businesses can attract more customers, build a positive reputation, and ultimately, grow their business.
Here are some of the essential things to look for in promotional video production:
- Experience: One of the most critical factors to consider is the production company’s experience in creating promotional videos. Look for a company that has a proven track record of producing high-quality videos that are engaging, informative, and visually appealing.
- Creativity: A great promotional video needs to be creative and visually engaging. Look for a production company that has a creative team capable of coming up with original ideas that are tailored to your brand and target audience. Having a good editor is essential for the project.
- Expertise: Look for a production company that has expertise in producing videos for social media, websites, or online videos. This means they should have a deep understanding of the technical requirements and constraints of different platforms and formats, such as aspect ratio, resolution, and file type.
- Collaborative approach: Look for a production company that values collaboration and is willing to work closely with you to understand your goals and vision. A collaborative approach ensures that the final video reflects your brand and messaging.
- Flexibility: Look for a production company that is flexible and can adapt to changing circumstances, such as changes in the schedule, location, or budget. A flexible production company can accommodate your needs and help you achieve your goals.
- Quality: Look for a production company that produces high-quality videos that look professional and polished. This means they should have access to the latest equipment and software and a team of skilled professionals capable of producing videos to a high standard.
- Price: Finally, consider the price of the promotional video production. Look for a production company that offers a fair and transparent pricing model and delivers value for money.
In summary, creating a promotional video for social media, websites, or online videos requires careful consideration of several key factors. Look for a production company that has the experience, creativity, expertise, collaborative approach, flexibility, quality, and fair pricing. By working with the right production company, you can create a promotional video that engages your audience, promotes your brand, and achieves your goals.