Event Video Marketing in the UK
Event Video marketing has become an indispensable tool for event promotion, and it’s easy to see why. Watching videos is one of the most common online activities worldwide, with an ever-growing appetite for engaging and dynamic content. For event organisers in the UK, this presents a fantastic opportunity to showcase their events, connect with audiences, and drive attendance like never before.
Imagine the excitement of a bustling conference, the electrifying atmosphere of a live performance, or the heartfelt connections made at a charity fundraiser. Videos capture these moments in vivid detail, presenting them in a way that traditional marketing simply cannot match. From creating buzz before the event to maximising reach during the big day and extending the impact long afterwards, video marketing is a game-changer.
In this article, we’ll explore actionable strategies for leveraging video at every stage of your event, helping you to not only boost attendance but also create lasting engagement. Whether you’re promoting a local festival, a corporate seminar, or a community event, these tips will show you how to use video effectively without breaking the bank.
Building Anticipation: Pre-Event Video Marketing Strategies
Creating excitement before an event is crucial, and pre-event videos are one of the most effective ways to achieve this. According to recent surveys, a staggering majority of people prefer engaging with video content over other forms of media. This is your chance to captivate your audience and get them excited about what’s to come.
Showcase Your Speakers and Performers
Start by introducing the key figures involved in your event. For instance, if you’re organising a business conference, a short clip of your keynote speaker sharing a snippet of their expertise can entice potential attendees. It’s personal, engaging, and gives your audience a taste of what they’ll experience.
Highlight Reels from Previous Events
If you’ve hosted events in the past, don’t let those highlights go to waste. Create a dynamic reel showcasing the best moments, such as inspiring talks, audience reactions, and behind-the-scenes glimpses. These reels are particularly effective on platforms like Instagram and TikTok, where short and snappy content thrives.
Event Trailers: Your 60-Second Pitch
Think of an event trailer as your cinematic moment. A concise and visually engaging video—lasting no more than 60 seconds—can be a powerful tool to communicate why your event is unmissable. For example, a music festival trailer might feature crowd scenes, artist performances, and snippets of vibrant décor, all set to upbeat music.
Personalised Invitations
Adding a personal touch can make a big difference. Send video messages to your registered attendees with insider tips or exclusive previews of what’s coming. This VIP treatment can boost engagement and attendance.
Capturing the Moment – Live Video During Your Event
Live streaming has revolutionised how events are shared, allowing organisers to expand their reach far beyond the physical venue. Using event video marketing with platforms like Facebook Live and YouTube offer UK event organisers the ability to connect with audiences worldwide while simultaneously boosting future attendance.
Professional Live Streaming
To make the most of live streaming, work with an experienced video team who can handle both the big moments and the candid ones. From keynote speeches to informal attendee interactions, capturing the full spectrum of your event adds authenticity and relatability.
Interactive Elements
Engage with your audience by including live Q&A sessions, polls, and hashtags. For example, a panel discussion could allow online viewers to ask questions in real time, bridging the gap between virtual and in-person attendees.
Daily Recaps
Quick, high-energy daily summaries keep both your attendees and online viewers engaged. These short videos can highlight key moments, such as impactful speeches or fun behind-the-scenes interactions.
Extending Your Event’s Impact: Post-Event Video Content
The event may be over, but the event video marketing opportunities are just beginning. Post-event videos are a powerful way to keep your event in people’s minds and attract even more interest for future occasions.
Highlight Reels
A post-event highlight reel is your opportunity to tell the story of the day. Blend the most memorable moments into a visually compelling narrative that demonstrates the success of the event and entices future attendees.
Repurposing Content
Maximise the value of your footage by breaking it into smaller, targeted clips. For instance, a full-length panel discussion could be divided into short insights for social media, while a keynote speech might be shared in its entirety on YouTube.
Thank You Videos
Expressing gratitude goes a long way. A simple thank-you video featuring some of the best moments can reinforce connections with attendees and remind them of their experience.
Leveraging User-Generated Content
Encourage attendees to share their own photos and videos from the event. Their authentic perspectives often resonate deeply with potential future participants.
Choosing Your Video Production Approach
Creating event videos doesn’t have to be a daunting task. Whether you’re a small charity or a growing business, there are options to suit every budget.
DIY Production
With tools like smartphones, basic microphones, and affordable editing software, small organisations can create professional-looking videos without overspending. Apps like Canva and InShot simplify the process of editing and branding your content.
Professional Services
For larger events, investing in professional video production ensures high-quality coverage and a polished final product. Companies like KindFame Productions specialise in creating event video marketing materials that align with your vision and maximise your event’s reach.
Best Practices for Event Video Marketing
To maximise the impact of your video marketing efforts, keep these best practices in mind:
- Set clear objectives for each video.
- Use consistent branding to reinforce your event’s identity.
- Include subtitles to improve accessibility and engagement.
- Track performance metrics to understand what resonates with your audience.
By incorporating these strategies, small UK businesses can harness the power of video to elevate their events and achieve lasting impact. Ready to make your next event unforgettable? Start planning your video strategy today.
