Articles

Video testimonials vs written testimonials, what works now. Why independent reviews changed buying behaviour, why video proof holds trust longer, and how to use both without it feeling staged.

Business video marketing can sound like a big, shiny marketing idea, but it’s usually just one question, what should you film first so it actually helps your business. This guide breaks it down into a simple roadmap, a few reliable video types, and the small decisions that stop you wasting money, then shows you where to go next if you want it done for you.

Business video marketing sounds like a big phrase, but it usually comes down to a few simple decisions, what to make first, what each video is meant to do, and where it should live. This article breaks down the most useful video types for small businesses, so you can build trust without wasting money…

Video testimonials can do something written reviews rarely manage, they let people hear tone, see confidence, and decide whether they trust what they’re watching. If you’ve been wondering how to make video testimonials that feel natural (not staged, not awkward), you’re in the right place.

This article explains what a company profile video is, what to include, and how to avoid the common trap, making a lovely video that doesn’t actually get used once it’s finished. If you’ve heard people call this a business profile video, it’s usually the same idea, clarity and trust in one useful film. Enter the …

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Our Video Marketing Strategy Blueprint makes the decision simple. It helps you work out what to make first, where it will be used, and what footage you actually need, so you don’t waste money filming something you can’t properly deploy. If you want a clear, practical plan, not vague marketing theory, start here.