A company story video is what you make when you want people to understand you quickly, without a hard sell. It’s not a glossy advert, and it’s not a long documentary either. It’s a grounded film that shows who you are, how you work, and why anyone should trust you. In practice, good company story video keeps this clear, credible, and usable across real decision pages.
This sort of film works best when it feels calm and real. Real places, real people, real detail. That’s why company story video filming should prioritise natural interviews and real working context, not staged performance. It quietly answers the questions a customer is already asking, even if they never say them out loud.
If you want the wider overview first, start here, documentary production page.
What It Is, And What It Isn’t
This format sits in that sweet spot between “about us” content and proper documentary production. You can think of it as a company story film with commercial purpose, trust first, then action. It has a clear shape, it’s focused, and it’s built to be watched by people who are deciding whether you’re for them. For teams searching for about us video production, this is usually the strongest format when credibility matters more than hype.
It isn’t a hype reel full of big claims, and it isn’t a brand film that hides behind vague slogans. It also isn’t a hard conversion ad. The tone is more, “Here’s what we do and how we do it”, then you let the viewer decide.
What It’s For
Most people don’t watch this type of film because they’re bored. They watch because they’re trying to work out if you’re credible, if you’ll be easy to deal with, and if you’ll deliver what you say you deliver. Most are deciding whether this company story video for website trust points is enough to take the next step.
- Trust building, so visitors feel confident contacting you
- Making the process feel clear, especially when what you do is unfamiliar
- Helping people choose you over a cheaper option, without sounding defensive
- Giving your website a human centre, so it doesn’t feel like a brochure
- Recruitment and culture, showing what the team is really like
How We Build The Story
We keep it simple, but not simplistic. A good company story video usually needs three things, clarity, proof, and a bit of personality. Not forced personality, just enough that you feel like you’ve actually met the business.
We’ll normally anchor the film around a few natural prompts, what you do, who it helps, what matters to you, and what the experience feels like for the customer. Then we support it with real footage, the work, the environment, the small moments that make the film believable.
If you want something more observational, with less talking and more “watch the work”, you might prefer behind the scenes video production. Same documentary feel, different emphasis.
Typical Length And Versions
For most sites, this format lands well at around 90 seconds to 3 minutes. Long enough to feel substantial, short enough that people actually finish it. If the story needs more context, we can go longer, but we usually still make a tighter cut as well.
We’ll normally supply a website version, plus cut downs for social. If you’re using the film in sales outreach, we can also provide a short version that gets to the point fast, which sounds obvious, but it genuinely helps.
Common Pitfalls, And How We Avoid Them
- It becomes a list of claims, we ground the film in real detail and specific proof
- It feels staged, we keep prompts natural and we film real work, not posed pretending
- It’s too long, we build the structure first, then we only keep what earns its place
- It forgets the viewer, we keep pulling it back to what a customer needs to understand
Examples (Placeholders For Now)
The biggest pitfalls are usually sounding too polished, saying too much too quickly, and forgetting the viewer’s next step. We avoid this by keeping the message hierarchy clear, filming for real moments, and editing for pace and trust rather than hype.
- Company story video for [Organisation], focused on [Trust, Process, Credibility], used on [Homepage, About, Sales Page]
- Business story video for [Team], focused on [Quality, Standards, Customer Experience], used on [Website, LinkedIn, Outreach]
FAQ
Not usually a word for word script. What works better is a simple structure and good prompts, so people speak naturally but stay focused. If you do need a scripted voiceover, for clarity or confidentiality, we can build it that way, we just decide early so the filming and edit support it.
Often half a day to a day for filming, depending on how many locations and how much process we’re capturing. If we’re including interviews, we’ll plan those into the day so it stays smooth and doesn’t feel rushed.
A bit at first, yes, that’s normal. We keep it low pressure and practical, and we guide people so they don’t feel like they have to “perform”. Most teams relax quickly once they realise it’s just a conversation and a normal working day.
Yes. We’ll usually recommend a few short versions that work as proper stand alone pieces, rather than random clips. If you’re using Reels, Stories, or LinkedIn, we can supply the right formats and aspect ratios.
Talk To Us About Your Company Story Video
If you’re thinking about a company story video, send a message via the contact page and tell us what you do, who you’re trying to reach, and where the film will be used. If you’ve got a deadline, mention that too, it helps.
If you’re still comparing options, the simplest starting point is our video for small business overview, then you can narrow down from there.
