Most small businesses don’t actually need “more content”, they need clarity. What you do, who it’s for, what makes you a safe choice, and what someone should do next. A company profile video for small business is basically a digital version of the company brochure, sometimes called a company overview video, but with the one thing brochures can’t do, tone. People can see your team, hear how you speak, and get a feel for whether you’re the sort of business they’d be comfortable contacting.
If you’re reading this because you’re thinking “we probably need to get someone in to film this properly”, start here, video for small business. That page gives you the simplest way to get moving, without turning this into a big, expensive project.
This article explains what a company profile video is, what to include, and how to avoid the common trap, making a lovely video that doesn’t actually get used once it’s finished. If you’ve heard people call this a business profile video, it’s usually the same idea, clarity and trust in one useful film.
Enter the company profile video, a modern, digital take on the traditional company brochure.
The Role of a Company Profile Video in Modern Marketing
A company profile video is a trust builder. It’s what someone watches when they’re deciding if you feel credible and safe, especially if they’re comparing you against other options and they don’t want to make the wrong choice.
It also works as a practical conversion tool, because it answers the questions most first time visitors are quietly asking:
- What do you actually do?
- Is this for people like me?
- What happens if I enquire?
A good company profile video doesn’t try to say everything. It says the right things, clearly, and it gives you visual proof to back it up, the people, the place, the work, the process.
If you want to keep spend sensible, the biggest win is planning where the video will live and how it will be used before filming. That’s the difference between a useful asset and an orphan video. If you want help with that planning and distribution layer, go here, using video for business.
Here’s why company profile videos are now such a core tool for small businesses:
- Increased Engagement: A company profile video keeps people on your site longer, and helps them understand what you do faster than long blocks of text.
- Humanising Your Brand: People don’t connect with logos, they connect with people. Video lets you show your team, your environment, and the way you work.
- Versatile Marketing Tool: You can use the same video on your homepage, your About page, in follow up emails, and as cut downs on social.
What Should a Company Profile Video Include?
Crafting a successful company profile video is about being selective. You’re not trying to document your entire business, you’re trying to help someone decide. Below are the key elements most small businesses should include:
- Introduction to the Company
Start with a clear, plain English explanation of what you do, who it’s for, and what problem you solve. - Your “Safe Choice” Proof
This might be your process, your standards, your experience, or the way you look after customers. It’s the bit that reduces the leap. - Show the Work
Don’t just talk about quality, show it. Film the environment, the tools, the details, the real work happening. - Meet the Team
Even a few seconds of real people on screen changes the feel. It makes you less faceless, and more trustworthy. - Customer Testimonials
Written reviews can be brilliant, but video adds tone, warmth, and context. If you want the practical “what to film and how to use it” version, see testimonial video production, and if you want a deeper read, the power of video testimonials. - Call to Action
End with a clear next step, contact, book, request a quote, visit the shop, whatever “next” looks like for you.
Steps to Create a Company Profile Video
Creating a company profile video can feel daunting at first, but it gets a lot simpler when you treat it like a planning exercise first, and a filming day second.
1. Define the Purpose of the Video
Before you think about cameras, decide what the video needs to do. Is it there to make your homepage clearer, to build trust, to warm up enquiries, or to support a specific offer. If you don’t know the job, the content gets messy fast. Use the company profile video planner below to map the message before you film anything.
For instance:
- Objective: Help first time visitors understand what we do and feel confident enquiring.
- Tone: Calm, friendly, professional, not salesy.
2. Plan and Script the Video
A tight outline beats a long script. Most people sound wooden when they read. Instead, decide your key points and your company profile video content, then speak naturally around them. You can always tidy it in the edit, and if you do need a company profile video script, keep it as prompts rather than lines to perform.
Your company profile video should conclude with a clear call to action, leading viewers towards the next steps.
Scriptwriting Tips:
- Keep it conversational: talk like you would to a real customer.
- Focus on clarity: what you do, who it’s for, and why it works.
- Include a strong CTA: make the next step obvious.
3. Create a Storyboard
Storyboarding doesn’t need to be fancy. It’s just a way to make sure you film what you actually need, and don’t end up in the edit wishing you’d captured key shots.
Visualisation Tip:
- Use a simple storyboard layout: sketch each scene on the left side of the page, and include the corresponding script or voiceover on the right. It keeps filming clear and focused.
4. Film with Quality in Mind
People often think “quality” means expensive cameras. In reality, the two biggest credibility factors are clean audio and decent lighting. If the sound is thin or echoey, the whole business feels less trustworthy.
Filming Tips:
- Use natural light: film near windows or in bright spaces to avoid harsh shadows.
- External microphones: even a basic mic upgrade makes a huge difference.
- Stabilise your camera: a tripod or stabiliser keeps everything feeling professional.
5. Edit and Polish the Video
Editing is where the video becomes watchable. The goal is usually clarity and pace, keep it tight, cut waffle, and make the message easy to follow. Most company profile videos are improved just by being shorter.
Editing Tips:
- Keep it short: aim for 1 to 2 minutes in most cases.
- Use B-roll: show the work, the place, the detail, it’s visual proof.
- Add subtitles: lots of people watch without sound.
Decide placements before you publish. Most small businesses get the best value by embedding the video on the homepage or About page, using it in enquiry follow ups, and creating one or two cut downs for social.
Promotion Tips:
- Use it in follow up: send it to warm leads so they feel more confident before they reply.
- Pin it: make it the pinned post on the platform you care about most.
Tips for Creating an Engaging Company Profile Video
- Keep it concise: include what helps someone decide, remove what doesn’t.
- Be authentic: calm, clear, and real beats polished salesy language.
- Show the work: visuals are proof, use them properly.
- Plan for reuse: one filming day can give you a main video plus cut downs and B roll.
- Know your next step: where the video lives, and what it’s meant to make people do.
Company Profile Video Planner
We made this planner to turn “we should probably do a company profile video” into a clear brief you can actually use.
This company profile video planner turns “we should probably do a company profile video” into a clear brief, what it needs to say, what you’ll film, and how it will be used. It helps you lock the message and priorities before you spend money with a company profile video production company. For the overall plan and sequencing, use our Video Marketing Strategy Blueprint.
Once you’ve filled it in, we’ll email your finished plan directly to you, so you’ve got something you can keep, share, or hand to a production team.
Why Small Businesses Should Invest in a Company Profile Video
Investing in a company profile video is less about “looking fancy”, and more about reducing friction. It helps people understand you faster, trust you sooner, and take the next step with less hesitation.
1. Improves Website Engagement
Visitors are more likely to stay on your website longer when there’s a video to watch, especially on your homepage. It gives clarity quickly, which usually means fewer bounces and more enquiries.
2. Boosts SEO
Search engines tend to favour pages that keep people engaged. Video can help with that, because it increases time on page and gives visitors more reason to stick around.
3. Builds Trust
Video shows real people. That’s the point. Customers are more likely to trust a business when they can see who they’re dealing with, and what the work looks like in the real world.
4. Versatile Marketing Tool
Your company profile video can be used across multiple platforms, your website, social, follow up emails, and even in proposals. One video can do a lot of work if you plan the usage before filming.
5. Demonstrates Professionalism
A polished company profile video reflects well on your business. For small businesses, it can level the playing field with larger competitors, as long as the message stays human and clear.
How to Differentiate Your Company Profile Video from Competitors
Most competitor videos fail because they try to sound impressive, and end up saying nothing. If you want yours to stand out, keep it grounded and specific, and build it around what a customer needs to decide.
1. Focus on Your Unique Selling Proposition (USP)
What sets your business apart in practical terms. Speed, standards, process, specialist knowledge, how you treat customers, or what you deliver that others don’t. Pick the real thing, not the marketing fluff version of it.
2. Include Testimonials and Social Proof
Social proof is a shortcut to trust. Even one short, genuine testimonial clip can change how your business feels to a new viewer.
3. Add Behind-the-Scenes Content
Show what your day to day looks like. The workspace, the process, the real work happening. Behind the scenes footage is proof, and it makes the video feel more human.
4. Embrace Interactive Elements
Not every business needs interactive video. But you can still make the experience feel interactive by structuring the video clearly, and pairing it with the right page sections, links, and calls to action.
Why KindFame Productions is the Perfect Partner for Your Company Profile Video
For small businesses, a company profile video is often the first step towards using video properly. It gives you a core asset that can live on your homepage, and it can also be cut into smaller clips for social and follow up.
At KindFame Productions, we keep this practical. We help you get clear on what to say, plan the filming so you capture usable footage, and edit it into a video that makes sense on your website and beyond.
Why Choose KindFame Productions?
- Tailored Video Solutions: We work with you to shape the video around what your customers need to understand, not what a template says you “should” include.
- Affordable and Flexible: We plan shoots efficiently so you get strong results without runaway budgets.
- High-Quality Production: Clean audio, good lighting, and calm direction, so you look credible and sound like yourself.
- End-to-End Service: Planning, filming, editing, and delivery, without you having to manage a complicated process.
- Results-Driven Approach: We focus on making the video useful, something that supports enquiries and decision making, not just a nice looking film.
Partner with KindFame Productions
If you want a done for you option, start here, video for small business. It’s the simplest way to decide what to make first, and how to get footage that’s actually usable across your website and social, without it turning into a time sink.
And if you want the planning and distribution layer that stops videos becoming orphan content, go here next, using video for business.
Contact us today to start working on your company profile video and take the first step towards improving clarity, trust, and enquiries on your website.
Contact us todayContents
- 1 The Role of a Company Profile Video in Modern Marketing
- 1.1 What Should a Company Profile Video Include?
- 1.2 Steps to Create a Company Profile Video
- 1.3 Tips for Creating an Engaging Company Profile Video
- 2 Company Profile Video Planner
- 3 Customer Details
- 4 1. Define the Purpose of the Video
- 5 2. Plan and Script the Video
- 6 3. Create a Storyboard
- 7 4. Film with Quality in Mind
- 8 5. Edit and Polish the Video
- 9 6. Share and Promote Your Video
- 10 Why Small Businesses Should Invest in a Company Profile Video
- 11 How to Differentiate Your Company Profile Video from Competitors
- 12 Why KindFame Productions is the Perfect Partner for Your Company Profile Video
